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An image of a busy Asian street

Market Readiness Programme

An image of a busy Asian street

We can help you prepare to engage with:

This interactive workshop provides relevant insights for New Zealand businesses looking to engage with or already doing business in Singapore and Malaysia. Discover more about the exciting markets of Malaysia and Singapore and how they can serve as a hub for New Zealand businesses in Southeast Asia.

Topics of the day include:

  • Macro and business environments in Singapore and Malaysia 
  • Key aspects of the cultures and ways of doing business 
  • Consumer behaviour  
  • How to identify opportunities 
  • Market entry strategies 

With a burgeoning population of over 267 million people and comprising more than 17,000 islands, Indonesia is a unique trade and investment destination for New Zealand companies.

This free, interactive workshop covers:   

  • Indonesia’s unique position as a trade and investment destination for New Zealand companies 
  • Cultural and business challenges of engaging with the market 
  • The dynamics of compressed development in Indonesia and what this means for your business 
  • Learning from the competition 

As one of Southeast Asia’s fastest growing economies, Vietnam is dynamic and bursting with potential. Despite Covid 19, Vietnam GDP growth in 2020 reached 2.9% (one of the few economies with positive growth in 2020), and it is projected to maintain at 6.5% in 2021 (IMF 2021). Vietnam also ranks 12th out of 66 emerging markets in terms of its financial strength.

Beyond the attractive economic statistics, Vietnam also presents various opportunities due to its manufacturing capacity and skillsets, strategic location being next to China, strengthening institutional and regulatory framework that encourages foreign participation and protection of intellectual property, a large consumer market of more than 97 million with median age of 32.

This workshop provides insights into the challenges and opportunities that Vietnam presents for NZ businesses.

Topics of the day include:

  • In-depth understanding of macroenvironments (demographic, social, political, and economic aspects) of Vietnam.
  • Cultural expectations and practices in doing business in and with Vietnam.
  • Insights on competitive landscapes and dynamics of interaction in Vietnam.
  • Alternative market entry strategies to be considered for the market.