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  -  Business   -  Market Readiness: ASEAN workshop online
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19 November 2020

Is your business looking to realise its growth potential by engaging with Southeast Asia? Do you want to strengthen your knowledge about doing business in and with Southeast Asia?

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) has partnered with ExportNZ to offer the Market Readiness Programme (MRP) to businesses across New Zealand.

The MRP is a free, half-day workshop, offered online through zoom. In this workshop, you will learn how to assess the business environment in Southeast Asia and how these markets differ from the New Zealand context. The workshop also looks at customer and consumer demographics and expectations. The MRP helps you tap into the expert knowledge provided by international business experts and industry professionals.

Topics covered include:
  • Common challenges in competing in Southeast Asia
  • The compression of economic development
  • Learning about a market by studying your competitors
19 November 2020
9:00am - 12:30pm


An image of Fandy Tjiptono

Dr Fandy Tjiptono – Senior lecturer at the School of Marketing and International Business at Victoria University of Wellington
Before joining Victoria University of Wellington, Fandy worked at Monash University Malaysia and Universitas Atma Jaya Yogyakarta (Indonesia). He has more than 23 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia, and Malaysia. His main research interests are consumer behaviour and marketing practices in Southeast Asia, especially in Indonesia. His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking.

An image of Matt Raskovic

Dr Matevz (Matt) Raskovic – Senior Lecturer at the School of Marketing and International Business at Victoria University of Wellington 

Matt’s research lies at the intersection of international business, economic sociology and social identity. He also publishes comparative research between East Asia (China, Japan, South Korea) and Central and Eastern Europe. Prior to joining Victoria University, he worked as Assistant Professor of international business at the University of Ljubljana, Slovenia. In 2019 he was the recipient of the Victoria University Teaching Excellence Award.