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  -  Business   -  Southeast Asia Business   -  Market Readiness: Vietnam workshop Wellington

17 October 2022

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ASEAN New Zealand Business Council (ANZBC) invite you to attend this free workshop focused on doing business in Vietnam.


About this workshop:

The SEA CAPE Market Readiness Vietnam workshop helps you prepare your business to share in the success experienced by other Kiwi companies operating in the valuable Vietnamese export markets.

Within the ASEAN region, as one of Southeast Asia’s fastest-growing economies, Vietnam is dynamic and bursting with potential. Vietnam’s GDP growth in 2020 reached 2.9% (one of the few economies with positive growth in 2020). Vietnam also ranks 12th out of 66 emerging markets in terms of its financial strength.

Beyond the attractive economic statistics, Vietnam also presents various opportunities due to its manufacturing capacity and skillsets, the strategic location being next to China, strengthening institutional and regulatory framework that encourages foreign participation and production of intellectual property and a large consumer market of more than 97 million with a median age of 32.

This special workshop will be followed by Vietnam Market Update. Please find the full details and registration here

9 November 2022
1.30 pm - 5:00 pm
Rutherford House, Victoria University of Wellington
33 Bunny Street,
Wellington 6011

This workshop, provided by SEA CAPE in partnership with the ASEAN NZ Business Council, helps participants explore the potential of the Vietnam market and the opportunities for their businesses, as well as generate further understanding of the market and its dynamics.


This free half-day interactive workshop covers:

• Understand Vietnam’s unique position as a trade and investment destination for New Zealand companies
• Understand the economic development of Vietnam among the rising economies in Asia
• Understand the cultural and business challenges in engaging with the Vietnamese market
• Sense opportunities in the Vietnam marketplace
• Learn from the Competition and E-commerce


An image of Thu Phuong Truong

Associate Professor Thu Phuong Truong – School of Accounting and Commercial Law at Victoria University of Wellington

Phuong’s research interests include financial regulation, corporate governance, corporate disclosure, corporate strategy and firm valuation, and she has been a member of the management committee of the Quantitative Accounting Research Network in New Zealand since 2012.

An image of Grigorij Ljubownikow

Dr Grigorij Ljubownikow – Lecturer at the Graduate School of Management, University of Auckland

Greg has a research interest in competitive strategy with a particular focus on competitive dynamics and growth strategies. His research has been published in international journals, and he has more than ten years of university teaching experience at undergraduate and postgraduate levels. Lately, he has been teaching at the University of Auckland Business School in the Business Master’s, MBA, and Executive Education programmes. In his Strategy Capstone course, he and his students work with NZ companies to address their domestic and international strategy challenges.