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  -  Business   -  Southeast Asia Business   -  Market Readiness: Indonesia workshop Auckland
An image of Bandung intersection

July 19 2022

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ASEAN New Zealand Business Council (ANZBC) invite you to attend this free workshop focused on doing business in Indonesia.


Programme structure:

Indonesia’s economy has experienced significant growth in the last twenty years with its GDP growing at the rate of more than 4% a year. Southeast Asia’s largest economy is now the 16th largest in the world (IMF, 2021). In 2021, its economy continued to rebound despite the disruption from the COVID pandemic, and momentum is there for 2022 with a projected GDP growth of 3.7% in 2021 to 5.2% in 2022 (World Bank, Dec 2021).

With a population of over 278 million people that features a rising middle income group and median age of 30 years, Indonesia is an attractive trade and investment destination for New Zealand companies. In 2021, New Zealand exported about NZ$373 million in goods and services to Indonesia (NZ MFAT, Nov 2021). It is New Zealand’s 7th largest trading partner.

18 August 2022
9.30 pm - 1:00 pm
WF 714
AUT City Capmus
55 Wellesley Street East

This workshop, provided by SEA CAPE in partnership with the ASEAN NZ Business Council, helps participants explore the potential of the Indonesian market and the opportunities for their businesses, as well as generating further understanding on the market and its dynamics. During the day you can tap into the expert knowledge provided by facilitators. You will also benefit from networking with other individuals and businesses participating in the programme.


This free half-day interactive workshop covers:

• Macro and business environment of Indonesia
• Cultural and business challenges of engaging with the market
• How to identify opportunities and work out market entry strategies


An image of Fandy Tjiptono

Dr Fandy Tjiptono – Senior lecturer at the School of Marketing and International Business at Victoria University of Wellington

Before joining Victoria University of Wellington, Fandy worked at Monash University Malaysia and Universitas Atma Jaya Yogyakarta (Indonesia). He has more than 23 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia, and Malaysia. His main research interests are consumer behaviour and marketing practices in Southeast Asia, especially in Indonesia. His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking.

An image of Grigorij Ljubownikow

Dr Grigorij Ljubownikow – Lecturer at the Graduate School of Management, University of Auckland

Greg has a research interest in competitive strategy with a particular focus on competitive dynamics and growth strategies. His research has been published in international journals, and he has more than ten years of university teaching experience at undergraduate and postgraduate levels. Lately, he has been teaching at the University of Auckland Business School in the Business Master’s, MBA, and Executive Education programmes. In his Strategy Capstone course, he and his students work with NZ companies to address their domestic and international strategy challenges.