Singapore & Malaysia Market Readiness Programme
Want to unlock new opportunities and thrive in the Singapore and Malaysia export markets?
Discover more about the exciting markets of Malaysia and Singapore and how they can serve as a hub for New Zealand businesses in Southeast Asia
Tap into expert academic knowledge, network with other like-minded people and businesses, and share ideas and experiences, as you learn about the exciting opportunities and challenges of doing business with these valuable economies.
Topics covered include:
- Macro and business environments in Singapore and Malaysia
- Key aspects of the cultures and ways of doing business
- Consumer behaviour
- How to identify opportunities
- Market entry strategies
This workshop is suitable for:
- SMEs exploring the exporting opportunities in SEA
- SMEs starting their exporting journey
- SMEs currently exporting internationally to other regions or SEA
Dr Fandy Tjiptono – Senior lecturer at the School of Marketing and International Business at Victoria University of Wellington
Before joining Victoria University of Wellington, Fandy worked at Monash University Malaysia and Universitas Atma Jaya Yogyakarta (Indonesia). He has more than 23 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia, and Malaysia. His main research interests are consumer behaviour and marketing practices in Southeast Asia, especially in Indonesia. His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking.
Dr Grigorij Ljubownikow – Lecturer at the Graduate School of Management, University of Auckland
Greg has a research interest in competitive strategy with a particular focus on competitive dynamics and growth strategies. His research has been published in international journals, and he has more than ten years of university teaching experience at undergraduate and postgraduate levels. Lately, he has been teaching at the University of Auckland Business School in the Business Master’s, MBA, and Executive Education programmes. In his Strategy Capstone course, he and his students work with NZ companies to address their domestic and international strategy challenges.