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  -  Business   -  Southeast Asia Business   -  Market Readiness: Malaysia workshop Wellington

23 June 2022


The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ExportNZ invite you to attend this free workshop focused on doing business in Malaysia.


Programme Overview

Malaysia offers significant export led growth opportunities for food and drink brands, a cosmopolitan Southeast Asian nation with a population of 32 million. The Malaysian economy is beginning to normalise in the wake of the pandemic with growth pegged at 5.3% to 6.3% for the remainder of 2022. This is largely supported by improving domestic demand as the country opens up again after long periods of Covid-19 containment.

Malaysia is a thriving market with increasing demand for imported food and drink products. Brands that have achieved success in their domestic market should include Malaysia within their Asia strategy. Malaysia’s diversified retail channel means the cost of entry is relatively low and the volume potential is attractive for the right brands who have the right distributor in place.

Discover more about the exciting market of Malaysia and how it can serve as a hub for New Zealand businesses in Southeast Asia. This interactive workshop provides relevant insights for New Zealand businesses looking to engage with or already doing business in Malaysia.

Tap into expert academic knowledge, network with other like-minded people and businesses, and share ideas and experiences, as you learn about the exciting opportunities and challenges of doing business with these valuable economies.

During the workshop, participants will have the opportunity to share, exchange ideas, and network with other individuals and businesses participating in the workshop.

Topics covered in the workshop include:

  • The macro and business environment in Malaysia
  • Key aspects of the business culture
  • E-commerce in Southeast Asia
  • Consumer behaviour and learning from the competition

This workshop is suitable for:

  • SMEs exploring the exporting opportunities in Southeast Asia (SEA)
  • SMEs starting their exporting journey
  • SMEs currently exporting internationally to other regions or SEA


6 July 2022
9 am - 12.30 pm
Wellington Chamber Of Commerce
Level 7, 3-11 Hunter Street
An image of Fandy Tjiptono

Dr Fandy Tjiptono – Senior lecturer at the School of Marketing and International Business at Victoria University of Wellington

Before joining Victoria University of Wellington, Fandy worked at Monash University Malaysia and Universitas Atma Jaya Yogyakarta (Indonesia). He has more than 23 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia, and Malaysia. His main research interests are consumer behaviour and marketing practices in Southeast Asia, especially in Indonesia. His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking.

An image of Grigorij Ljubownikow

Dr Grigorij Ljubownikow – Lecturer at the Graduate School of Management, University of Auckland

Greg has a research interest in competitive strategy with a particular focus on competitive dynamics and growth strategies. His research has been published in international journals, and he has more than ten years of university teaching experience at undergraduate and postgraduate levels. Lately, he has been teaching at the University of Auckland Business School in the Business Master’s, MBA, and Executive Education programmes. In his Strategy Capstone course, he and his students work with NZ companies to address their domestic and international strategy challenges.