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  -  Business   -  North Asia Business   -  Upcoming North Asia business workshops
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23 March, 2024

We are working together with academics and the export business community to deliver a number of North Asia business workshops below across New Zealand in April.

Who’s it for?

  • New Zealand exporters of goods and services to China, Japan, and South Korea
  • Marketing/brand managers of New Zealand brands for North Asia markets
  • New Zealand businesses considering doing business with North Asia
  • Team leaders who manage culturally diverse teams
  • Tertiary students seeking a career in export marketing

In partnership with Port Nelson Export Hub, we are running a workshop on

Digital in North Asia 

Have you ever wondered how to better use digital technologies to navigate North Asian markets? In our fast paced workshop, we will explore how to engage with customers and business partners in the three main markets of the region.

We will focus on:

  • learning from in-market competition
  • the need for speed and focus in reaching digitally savvy markets
  • building trust in the digital world

In partnership with ExportNZ, two workshops are open for registrations in Hawke’s Bay:

Growing in Japan’s quality-conscious market

10 April 2024 8:30 am – 1:00 pm

Explore ways for your businesses to convince customers in highly-established markets such as Japan to appreciate your NZ-developed products and solutions.

Thriving in South Korea’s experience-based economy

17 April 2024 9:00 am – 12:30 pm

Take a deep dive into experience-based consumer markets, exemplified by the South Korean market. We provide fresh perspectives on how NZ businesses can create stand-out experiences in this trend-setting market.

Opportunities in North Asia tech business workshop

18 April 2024 8:30am – 12 pm

Targeted at Kiwi tech companies, this workshop will draw on lessons from other firms’ successes and failures to focus your attention on what matters most for succeeding in the region. It offers evidence-based tips and tools you can apply to your business to thrive in the innovation race, which increasingly involves partnering and competing with local players.