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  -  Business   -  Southeast Asia Business   -  Opportunities for Kiwis in the Singapore Market
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07 August 2023

Do Kiwi food and beverage, waste management, and food and fibre systems have potential in the Singapore market?

That is the key topic of the three business research reports written by the participants of the International Tertiary Market Immersion Programme to Singapore in 2023, which is an extension of two domestic trips which took place in 2021 and 2022. The reports are now available to download below.

A delegation of tertiary students and young professionals from across New Zealand travelled to Singapore from 18th to 23rd February 2023. The participants had a variety of in-person experiences to explore and understand how the city state worked toward achieving its food security goals as well as to learn about market opportunities for Kiwi businesses in Singapore’s competitive food space.

Those experiences included a visit to New Zealand’s High Commission to Singapore, where the participants met with the Trade Commissioner and Chargé d’Affaires. After their visits to different supermarket chains, they had a chance to share their observation and reflection with the two local retail and e-commerce experts from Singapore Business Federation and Business Engineers Asia. That was followed by the visits to two laboratories – Singapore Institute of Technology (SIT) and A*Star’s Clinical Nutrition Research Centre (CNRC), a face-to-face dialogue with the board members of the Singapore Food Manufacturers’ Association, the networking at the New Zealand Chamber of Commerce in Singapore, and critical lessons learnt at S. Rajaratnam School of International Studies and Singapore Management University. The trip ended with the visits to the two pioneering facilities – the food accelerator Innovate 360 and Singapore’s first shared facility for small-batch food production FoodPlant.

In the weeks following the programme, the participants worked in groups, guided by academic mentors, to produce research projects and develop recommendations for New Zealand Inc. agencies and businesses on the potential of the Singapore food and nutrition market for our country.

You can now download the reports below.

2023_1 TMIP Singapore Cover 1
2023_1 TMIP Singapore Cover 2
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Singapore Food and Beverage

The Allure for New Zealand Exporters


Mrinali Kumar, Massey University, Master of Food Technology
Kate Mori, Massey University, Bachelor of Food Technology with Honours
Laura Pattison, Victoria University of Wellington, Bachelor of Commerce

Academic mentor:
Dr Fandy Tjiptono, Associate Professor, Marketing and International Business, Victoria University of Wellington

The Sustainable Food Sector in Singapore

Opportunities in Waste Management for New Zealand Companies


Laura Taylor, University of Canterbury, Bachelor of Commerce
Mollie Gibson, University of Otago, Bachelor of Applied Science
Nelson Harper, Massey University, Bachelor of Engineering with Honours

Academic mentor:
Dr Janet Davey, Senior Lecturer, Marketing, Victoria University of Wellington

Opportunities for Māori Enterprise in Singapore

A Food and Fibre Perspective


Dr Nikki Renall, Massey University, Postdoctoral Fellow
Summer Wright, Massey University, PhD in Food Science
Tane Purcell, University of Canterbury, Bachelor of Engineering with Honours

Academic mentor:
Dr Vivienne Hunt, Director, NUKU TOI

TMIP is part of SEA CAPE’s suite of interconnected programmes to build a pipeline of cultural-savvy young people who understand the importance of Southeast Asia to New Zealand’s trade and economy.