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  -  Business   -  Southeast Asia Business   -  2022 Asia F&B Distributor Survey Report

24 November 2022

In September 2022, SEA CAPE, among others, supported Incite in hosting Asia Imported F&B Insights, an event in which key findings from the Incites Annual Distributor Survey were presented to virtual attendees.

This survey is compiled from responses from over 1,900 leading food and beverage importers and distributors across Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Hong Kong, Taiwan and South Korea.

The survey report provides insights into in-demand product categories, in-store and digital marketing norms and expectations, the reputation of brands based on origin, and in-market challenges to be overcome when doing business in these markets.

While opportunities exist for brands across Asia, it’s important to understand the landscape, norms and expectations in each market. Distributors clearly articulated the challenges and opportunities they see for UK, Australian and New Zealand brands in this survey.

You can access the report below now.