Potential Kiwi products for the Singapore market
20 April 2023
Do Kiwi insects, seaweed, and traditional rākau rongoā plants have potential in the Singapore market?
These are the subject of business research reports completed by students of the domestic Tertiary Market Immersion Programme to Hamilton and Auckland in 2022 and are now available to download below.
Twelve tertiary students from across New Zealand travelled to Hamilton and Auckland from 25 June to 1 July 2022 to visit NZ companies that are present in Singapore or have interests there. Throughout the one-week programme, they listened to talks (some virtually from Singapore) and went on visits to a range of organisations, including SMEs, large corporations, government agencies and research institutes, focusing on opportunities and challenges for New Zealand organisations in Singapore.
Companies and organisations they interacted with included Waikato Innovation Park, Spring Sheep Milk, Maui Milk, Quentec, Zealong Tea Estate, Raglan Food Co, Tatua Dairy, FoodBowl, Fonterra, Ceres Organics, Goodman Fielder, Vince Meat, SLC Ocean, Villa Maria Estate, AgResearch, Liggins Insitiute, Waikato Management School, NZTE, New Zealand High Commission in Singapore, Enterprise Singapore and A*Star. TMIP gave students opportunities to engage with businesses, entrepreneurs, academics, government agencies and the diplomatic community.
In the weeks following the programme, the students worked in groups, guided by academic mentors, to develop recommendations for New Zealand Inc. agencies and businesses on the potential of the Singapore market for Aotearoa New Zealand.
You can download them below now!
The Seaweed Opportunity – High value-added and customised food products in Singapore
Laura Pattison, Victoria University of Wellington, Bachelor of Commerce (Majoring in International Business)
Max Johansson-Pugh, University of Auckland, Bachelor of Commerce (Majoring in Economics) and Bachelor of Arts (Majoring in English, Politics and International Relations)
Kate Mori, Massey University, Bachelor of Food Technology with Honours (Majoring in Food Product Technology)
Wynton Bedford, Massey University, Bachelor of Food Technology with Honours (Majoring in Food Product Technology)
Dr Vivienne Hunt, Director, NUKU TOI
New herbal health drinks – Opportunity in Singapore using traditional rākau rongoā plants.
Lucy Manahi, Massey University, Bachelor of Food Technology with Honours (Majoring in Food Product Technology)
Joanna Penrose, Lincoln University, Bachelor of Agribusiness and Food Marketing (Majoring in Supply Chain Management)
Thomas Sun, Massey University, Bachelor of Engineering with Honours (Majoring in Chemical and Bioprocess Engineering)
Beau Welch, Massey University, Master of Engineering (Majoring in Chemical and Bioprocess Engineering)
Dr Janet Davey, Senior Lecturer, Marketing, Victoria University of Wellington
Are insects the future of food for Singapore?
Aidan Bright, Massey University, Bachelor of Agribusiness (Majoring in International Agribusiness)
Mollie Gibson, University of Otago, Bachelor of Applied, Science (Majoring in Consumer Food Science and Marketing)
James Robertson, University of Canterbury, Bachelor of Engineering, with Honours (Majoring in Chemical and Process Engineering)
Hannah Calderon, Massey University, Bachelor of Food Technology with Honours (Majoring in Food Product Technology)
Dr Grigorij Ljubownikow, Lecturer, Strategy, University of Auckland
TMIP is part of SEA CAPE’s suite of interconnected programmes to build a pipeline of cultural-savvy young people who understand the importance of Southeast Asia to New Zealand’s trade and economy.