Culture Ready programme
Industry insights
Cultural insights
Test your skills
Resources
Industry insights
Learn about experiences and best practices from industry experts in serving visitors from different cultures to provide the best New Zealand tourism experience.
FIND THE RIGHT CONTENT FOR YOU
Cultural insights
Understand cultures of different visitor markets to offer a New Zealand tourism experience that is appreciated, and leads to high visitor satisfaction
FIND THE RIGHT CONTENT FOR YOU
The project was born out of a study that identified a need to provide a resource for small and medium tourism operators in Aotearoa New Zealand to improve cultural awareness and preparedness in delivering high quality New Zealand tourism experiences.
The design of the project is led by Professor Neil Carr and Dr Craig Lee from the Department of Tourism, University of Otago, and Dr Wiebke Finkler from the Department of Marketing, University of Otago.
Want to dive a bit deeper into cultural understanding in specific markets?
We recommend a visit to the Cultural Detective. This website offers a hands-on online training platform (paid license) focused on North Asia, Southeast Asia, and Latin America.
Want to understand what motivates your customers?
When it comes to researching how and why different types of guests travel – head over to the Explorer Quotient Toolkit developed by Destination Canada. With a comprehensive 53 pages of valuable content – you won’t be left guessing why and how you can be attracting different types of customers to your business.
Doing business with China
Want to learn more detail about creating a successful business and managing expectations with Chinese partners?
Learn a few cultural hints from Tourism and Events Queensland to improve your business etiquette.
Manage the expectations of your Chinese visitors
Manage the expectations of your Chinese visitors.
Learn how to make them feel more welcome with these tips from Tourism and Events Queensland.
Other helpful resources
Global Affairs Canada has very detailed but easy to read guides on learning the cultural nuances of people from different cultures – the content is well organised and easily searchable.
Britannica provides useful country reports that cover a variety of topics about countries. These reports are updated quite regularly:
Commisceo Global is a consultancy company that provides free bite-size facts about doing business with different countries, and how to engage with people from different cultures.
*The external links to websites provided in the resources are for general information purposes only. All links are provided in good faith. However, we take no responsibility in updating and maintaining the information on the websites.
Connect
Stay connected with the Culture Ready Programme team
Location
Department of Tourism, University of Otago
P O Box 56 Dunedin 9054
New Zealand
