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  -  Programmes   -  LA Flagship   -  Wayfinding

Wayfinding a data visualisation tool that provides users with an interactive and informative experience of the historic and current relationship between New Zealand and Latin America. The tool offers an intuitive user interface that allows users to navigate through a large collection of datasets and learn about economic, political, educational and demographic ties between the regions.

Wayfinding is designed for policymakers, exporters, peak industry bodies, researchers and educators whose work could strategically benefit from being able to see the patterns in data linking the regions.

Latin America (as defined for the purposes of this tool) encompasses 19 countries and a population of almost 650 million people.

These countries include Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica , Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Uruguay and Venezuela. They are independent territories whose principal language is either Spanish or Portuguese.

Of these 19 territories, our priority countries are Argentina, Brazil, Chile, Colombia, Mexico and Peru. These countries either host New Zealand Inc offices or are signatories to free trade agreements that include New Zealand.

One of the key features of the tool is its interactive map, which provides a visual representation of the geographic connections between New Zealand and Latin America. The map highlights the various countries in Latin America with which New Zealand has significant economic, political and educational ties.

In addition to the map, the tool also provides users with a series of charts that illustrate various aspects of the relationship between New Zealand and each Latin American country, and allow the user to refine their search based on specific criteria. For example, users can explore the value of New Zealand’s exports to each country relative to its GDP, or see changes in the number of Latin American students who have studied in New Zealand over time. Each chart allows users to filter the data by various attributes to help them find the resources that are most relevant to their needs. These visual snapshots can then be downloaded as PNGs for use in presentations, briefings, business cases or reports.

Our data sets provide comprehensive information relevant to our website’s offerings, with each dataset meticulously curated to reflect the latest insights and trends. It’s important to note that while we strive to maintain the highest level of accuracy and timeliness, the datasets within may have been released at different points in time. As of our most recent publication in 2024, we ensure that all data included is current and reflective of the latest available information.

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