15 July 2021

Nearly 70 New Zealand exporters, marketers, and tertiary students who represent New Zealand’s future engagement attended our event to learn more about the South Korean market.

North Asia CAPE, in conjunction with the Korea New Zealand Business Council (KNZBC), hosted H.E. Philip Turner, the New Zealand Ambassador to South Korea, for a market update event in the Maritime Room on Auckland’s Princes Wharf. Ambassador Turner shared his views on the current business, social and political environment in South Korea.

The Ambassador was joined by two guest panellists: Emily Swan, Market Manager Asia at Sanford Limited; and Michele Lam, Market Manager Asia at Villa Maria Estate. The panel session covered, moderated by KNZBC Chair Maurice Crosby, covered audience questions ranging from marketing in the Korean market to how Korean firms hedge risk in today’s challenging environment.