16 March 2023

In early March, we held an ASEAN Market Readiness Programme (MRP) at the Backhouse, Whanganui in collaboration with ExportNZ.

The 3.5-hour workshop focused on the growing markets of Southeast Asia and allowed attendees to tap into the expert academic knowledge of the facilitators, as well as learn from other experienced Kiwi exporters, as they discovered the exciting opportunities, benefits and challenges of doing business with this region. They also learned about the importance of effective collaboration and strategic local partnerships.

Attendees found the session insightful, thought-provoking and ideal for building cross-cultural understanding and developing a global mindset.

SEA CAPE have delivered over 60 MRP workshops to over 500 participants to date, and plan to deliver several more modules in various regions throughout the year.