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  -  Business   -  Southeast Asia Business   -  Market Readiness Programme: ASEAN – The Rising Star
ASEAN MRP, Wellington

ASEAN, The Rising Star

▸ 07 September 2023
▸ Wellington Chamber of Commerce, Wellington

We are thrilled to announce that our recent Market Readiness workshop, in partnership with Export New Zealand, exploring the dynamic markets of Southeast Asia, was a tremendous success. Business leaders from Wellington and beyond joined us for an engaging and informative session that left participants inspired and equipped with valuable knowledge.

Hosted by esteemed academics in the field, Dr. Fandy Tjiptono and Dr. Ben Fath, this comprehensive 3.5-hour workshop provides a discussion platform that delves into the intricacies of doing business in Southeast Asia. Attendees have the privilege of tapping into the wealth of expertise provided by these industry experts, gaining valuable insights and strategies to navigate this vibrant market.

The workshop also featured seasoned Kiwi exporters who generously shared their experiences and lessons learned from successful ventures in Southeast Asia. Through their first-hand accounts, attendees discovered the exciting opportunities that await businesses in this region, as well as the potential benefits and challenges they may encounter along the way.

We are immensely grateful to all the participants who made this workshop a resounding success. The diverse range of businesses represented created a dynamic and enriching environment for networking and collaboration. The event was a testament to the vibrant business community in Wellington and their eagerness to explore new horizons.

If you missed the workshop, don’t worry. Stay tuned for future events and opportunities to continue your journey into the markets of Southeast Asia. We are committed to supporting businesses like yours as you expand your reach and tap into the immense potential of this thriving region. Together, we can unlock new possibilities and forge lasting partnerships in Southeast Asia and beyond.