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Diversifying into Latin America

An image of Madero in Buenos Aires

Our first Diversifying into Latin America (DILA) business programme ran from March to May 2022 and was a great success, now we’re preparing to run a second programme and we’re looking for more Kiwi businesses interested in exporting to Latin America.

Applications are open until 4 September 2022.

DILA Programme learning objectives:

  • Access and apply the latest market intelligence, tools and strategies to support your business engaging successfully with Latin America.
  • Create a strategy and value proposition to access new export opportunities.
  • Apply feedback and knowledge from peers, academics and Latin America market specialists to refine your Latin American engagement.
  • Test ideas on gaining and retaining your competitive advantage with leading New Zealand exporters and market experts.
  • Learn and apply practical intercultural business skills.

Programme information

Opening Session Friday 16 – Saturday 17 September (in-person) in Auckland

  • Learn about successful New Zealand companies in Latin America.
  • Apply insights to your business contexts and realities.
  • Review and use market validation tools and apply price point knowledge
  • Dialogue with NZTE Trade Commissioners sharing on-the-ground expertise
  • Understand how culture impacts how we do business here.

Workshop 1 Thursday 22 September (Virtual)

Business dynamics and environmental conditions of doing business in Latin America

  • Explore diverse country-specific markets.
  • Understand specific country risks and strategies to manage such risks.

Workshop 2 Thursday 29 September (Virtual)

Innovation in the Latin America region

  • Learn about digital and tech transformation in Latin America and the importance of digital commerce.
  • Examine opportunities and challenges for New Zealand businesses to innovate for the region.

Workshop 3 Thursday 6 October (Virtual)

Understand what the Latin America consumer wants

  • Consider consumer trends in the region and specific countries and evaluate opportunities for your business.
  • Assess changing business and consumer behaviour in COVID-times.

Workshop 4 Thursday 13 October (Virtual)

Test your Business Value Proposition (BVP)

  • Test your BVP for targeting Latin America with focus groups comprising Latin Americans and sector specialists.

Workshop 5: Thursday 20 October (Virtual)

Sustaining Business Growth

  • Discuss technical aspects of sustaining growth logistics, supply chain and distribution realities, regulatory and tax hurdles.
  • Consider financing growth services.

Workshop 6:  27 October (Virtual)

Business Partnerships

  • Identify business partners.
  • Build and maintain trust in relationships.

Closing Session:  Friday 4 November – Saturday 5 November (in person) in Wellington

  • Industry leader presentations.
  • Participants present market entry strategies.

Our DILA facilitators:

Dr Antje Fiedler – Senior Lecturer University, Auckland Business School

Dr Tanya Jurado – Senior Lecturer, Massey University Business School

Dr Matthew O’Meagher – Director, Latin America CAPE

Craig Nicholson – Deputy Director, Latin America CAPE

Adriana Destenave – Programme Manager, Latin America CAPE

Guest presenters will be announced in due course.

Timing

In-person sessions start on Friday 6pm-8:30pm (including dinner) and Saturday 9am – 3:30pm. All virtual workshops are on Thursdays 5:30 – 7:30pm. To complete this programme, you will have to attend both in-person sessions and a minimum of four virtual workshops.

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