cape side logo
North Asia CAPE logo
Logo of the Southeast Asia CAPE
Logo of the Latin America CAPE


An image of Santiago skyline, Chile

Diversifying into Latin America

An image of Madero in Buenos Aires

Our first Diversifying into Latin America (DILA) business programme ran from March to May 2022 and was a great success, now we’re preparing to run a second programme and we’re looking for more Kiwi businesses interested in exporting to Latin America.

Applications are open until 4 September 2022.

DILA Programme learning objectives:

  • Access and apply the latest market intelligence, tools and strategies to support your business engaging successfully with Latin America.
  • Create a strategy and value proposition to access new export opportunities.
  • Apply feedback and knowledge from peers, academics and Latin America market specialists to refine your Latin American engagement.
  • Test ideas on gaining and retaining your competitive advantage with leading New Zealand exporters and market experts.
  • Learn and apply practical intercultural business skills.

Programme information

Opening Session Friday 16 – Saturday 17 September (in-person) in Auckland

  • Learn about successful New Zealand companies in Latin America.
  • Apply insights to your business contexts and realities.
  • Review and use market validation tools and apply price point knowledge
  • Dialogue with NZTE Trade Commissioners sharing on-the-ground expertise
  • Understand how culture impacts how we do business here.

Workshop 1 Thursday 22 September (Virtual)

Business dynamics and environmental conditions of doing business in Latin America

  • Explore diverse country-specific markets.
  • Understand specific country risks and strategies to manage such risks.

Workshop 2 Thursday 29 September (Virtual)

Innovation in the Latin America region

  • Learn about digital and tech transformation in Latin America and the importance of digital commerce.
  • Examine opportunities and challenges for New Zealand businesses to innovate for the region.

Workshop 3 Thursday 6 October (Virtual)

Understand what the Latin America consumer wants

  • Consider consumer trends in the region and specific countries and evaluate opportunities for your business.
  • Assess changing business and consumer behaviour in COVID-times.

Workshop 4 Thursday 13 October (Virtual)

Test your Business Value Proposition (BVP)

  • Test your BVP for targeting Latin America with focus groups comprising Latin Americans and sector specialists.

Workshop 5: Thursday 20 October (Virtual)

Sustaining Business Growth

  • Discuss technical aspects of sustaining growth logistics, supply chain and distribution realities, regulatory and tax hurdles.
  • Consider financing growth services.

Workshop 6:  27 October (Virtual)

Business Partnerships

  • Identify business partners.
  • Build and maintain trust in relationships.

Closing Session:  Friday 4 November – Saturday 5 November (in person) in Wellington

  • Industry leader presentations.
  • Participants present market entry strategies.

Our DILA facilitators:

Dr Antje Fiedler – Senior Lecturer University, Auckland Business School

Dr Tanya Jurado – Senior Lecturer, Massey University Business School

Dr Matthew O’Meagher – Director, Latin America CAPE

Craig Nicholson – Deputy Director, Latin America CAPE

Adriana Destenave – Programme Manager, Latin America CAPE

Guest presenters will be announced in due course.


In-person sessions start on Friday 6pm-8:30pm (including dinner) and Saturday 9am – 3:30pm. All virtual workshops are on Thursdays 5:30 – 7:30pm. To complete this programme, you will have to attend both in-person sessions and a minimum of four virtual workshops.

DILA news and events