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Diversifying into Latin America

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We’re now preparing our 2023 Diversifying into Latin America programme and we’re looking for more Kiwi businesses interested in exporting to Latin America.

Applications are open until 1 March 2023 but places are limited.

DILA Programme learning objectives:

  • Access and apply the latest market intelligence, tools and strategies to support your business engaging successfully with Latin America.
  • Create a strategy and value proposition to access new export opportunities.
  • Apply feedback and knowledge from peers, academics and Latin America market specialists to refine your Latin American engagement.
  • Test ideas on gaining and retaining your competitive advantage with leading New Zealand exporters and market experts.
  • Learn and apply practical intercultural business skills.

Programme information

Opening Session Friday 10 – Saturday 11 March (in-person) in Auckland

  • Learn about successful New Zealand companies in Latin America.
  • Apply insights to your business contexts and realities.
  • Review and use market validation tools and apply price point knowledge
  • Dialogue with NZTE Trade Commissioners sharing on-the-ground expertise
  • Understand how culture impacts how we do business here.

Workshop 1 Thursday 16 March (Virtual)

Business dynamics and environmental conditions of doing business in Latin America

  • Explore diverse country-specific markets.
  • Understand specific country risks and strategies to manage such risks.

Workshop 2 Thursday 23 March (Virtual)

Innovation in the Latin America region

  • Learn about digital and tech transformation in Latin America and the importance of digital commerce.
  • Examine opportunities and challenges for New Zealand businesses to innovate for the region.

Workshop 3 Thursday 30 March (Virtual)

Understand what the Latin America consumer wants

  • Consider consumer trends in the region and specific countries and evaluate opportunities for your business.
  • Assess changing business and consumer behaviour in COVID-times.

Workshop 4 Thursday 13 April (Virtual) (there will be a break on 6 April for Easter)

Test your Business Value Proposition (BVP)

  • Test your BVP for targeting Latin America with focus groups comprising Latin Americans and sector specialists.

Workshop 5: Thursday 20 April (Virtual)

Sustaining Business Growth

  • Discuss technical aspects of sustaining growth logistics, supply chain and distribution realities, regulatory and tax hurdles.
  • Consider financing growth services.

Workshop 6:  27 April (Virtual)

Business Partnerships

  • Identify business partners.
  • Build and maintain trust in relationships.

Closing session:  Friday 5 May – Saturday 6 May (in person) in Wellington

  • Industry leader presentations.
  • Participants present market entry strategies.

Our DILA facilitators:

Dr Antje Fiedler – Senior Lecturer University, Auckland Business School

Dr Tanya Jurado – Senior Lecturer, Massey University Business School

Dr Matthew O’Meagher – Director, Latin America CAPE

Craig Nicholson – Deputy Director, Latin America CAPE

Adriana Destenave
– Programme Manager, Latin America CAPE

Guest presenters will be announced in due course.


In-person sessions start on Friday 6pm-8:30pm (including dinner) and Saturday 9am – 3:30pm. All virtual workshops are on Thursdays 5:30 – 7:30pm. To complete this programme, you will have to attend both in-person sessions and a minimum of four virtual workshops.

$250 (incl. GST), including all programme materials, attendance at all sessions, flights and accommodation for in-person sessions.

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