7 July 2021

Singapore & Malaysia Market Readiness Programme 

Want to unlock new opportunities and thrive in the Singapore and Malaysia export markets? 

Discover more about the exciting markets of Malaysia and Singapore and how they can serve as a hub for New Zealand businesses in Southeast Asia 

Tap into expert academic knowledge, network with other like-minded people and businesses, and share ideas and experiences, as you learn about the exciting opportunities and challenges of doing business with these valuable economies. 

Topics covered include: 

• Macro and business environments in Singapore and Malaysia 
• Key aspects of the cultures and ways of doing business 
• Consumer behaviour  
• How to identify opportunities 
• Market entry strategies 

This workshop is suitable for: 

• SMEs exploring the exporting opportunities in SEA 
• SMEs starting their exporting journey 
• SMEs currently exporting internationally to other regions or SEA 

Antje Fiedler is a Senior Lecturer at the Graduate School of Management.

Antje teaches on the MBA and Masters program in the area of international business and strategy. She has undertaken extensive research on growth, innovation and internationalization of NZ SMEs. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand (hosted at Export NZ). She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.

Dr Grigorij Ljubownikow – Lecturer at the Graduate School of Management, University of Auckland

Greg has a research interest in competitive strategy with a particular focus on competitive dynamics and growth strategies. His research has been published in international journals, and he has more than ten years of university teaching experience at undergraduate and postgraduate levels. Lately, he has been teaching at the University of Auckland Business School in the Business Master’s, MBA, and Executive Education programmes. In his Strategy Capstone course, he and his students work with NZ companies to address their domestic and international strategy challenges.