North Asia Business Workshops
Growing in Japan’s quality-conscious market
8 April 2022
How can NZ businesses convince customers in highly-established markets such as Japan to appreciate new products and solutions?
This workshop explores how to navigate ‘stable’ markets exemplified by Japan. We will tackle the challenge of growing a business in a market where customers are very happy with current offerings and will develop analytical lenses for understanding such markets by focusing on:
From ‘Made in Japan’ to ‘Made for Japan’
Fast followership strategies and value creation
The blurring of customer segments in Japan
Digital in North Asia: understanding growing digital economies
6 May 2022
Want to understand the emerging digital landscape in North Asia?
This workshop builds your digital savviness for the region by emphasising some core similarities, differences and emerging trends in the Chinese, Japanese, and South Korean online landscapes. The workshop focuses on developing a high-level appreciation of several important themes, and will provide participants with practical tools and tips. We will discuss the following topics:
Mobile cocooning: Who is online anyway?
Digital first and what it means for my business
Online retail ecosystems and the next wave of exporting
Shoppertainment and how to reach the new consumer
Building business partnerships in the age of Hyperconnectivity
Thriving in South Korea’s experience-based economy
15 March
How might NZ businesses grow in overseas markets such as Korea’s, where consumers seek out and privilege memorable experiences? This workshop explores experience-based consumer markets exemplified by the South Korean market. We provide fresh perspectives on how NZ businesses can create stand out experiences in this trend-setting market by focusing on the following main topics:
Navigating experience-based consumer markets
Saturated markets and the concentration of experiences
Experience differentiation in South Korea
Keeping pace in China’s accelerated market
24 February 2022
How can NZ businesses convince customers in highly-established markets such as Japan to appreciate new products and solutions?
This workshop explores how to navigate ‘stable’ markets exemplified by Japan. We will tackle the challenge of growing a business in a market where customers are very happy with current offerings and will develop analytical lenses for understanding such markets by focusing on:
From ‘Made in Japan’ to ‘Made for Japan’
Fast followership strategies and value creation
The blurring of customer segments in Japan
