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Business Workshops 2021

Tertiary Market Immersion Programme

Want to understand the emerging digital landscape in North Asia?

8 June 2021 Tauranga

Thriving in South Korea’s experience-based economy

29 July: Wellington

Keeping pace in China’s accelerated market

TBA

Growing in Japan’s quality-conscious market

TBA

Benefits from attending a workshop include

Opportunities to apply practical, market-specific insights to your business
Networking with fellow businesspeople to share ideas and broaden market knowledge
Gaining valuable commercial insights drawing from other businesses' successes and failures in North Asian markets
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Digital in North Asia: understanding growing digital economies

8 JUNE: TAURANGA

Want to understand the emerging digital landscape in North Asia?

This workshop builds your digital savviness for the region by emphasising some core similarities, differences and emerging trends in the Chinese, Japanese, and South Korean online landscapes. The workshop focuses on developing a high-level appreciation of several important themes, and will provide participants with practical tools and tips. We will discuss the following topics:

Mobile cocooning: Who is online anyway?
Digital first and what it means for my business
Online retail ecosystems and the next wave of exporting
Shoppertainment and how to reach the new consumer
Building business partnerships in the age of Hyperconnectivity

Thriving in South Korea’s experience-based economy

29 July: Wellington

How might NZ businesses grow in overseas markets such as Korea’s, where consumers seek out and privilege memorable experiences? This workshop explores experience-based consumer markets exemplified by the South Korean market. We provide fresh perspectives on how NZ businesses can create stand out experiences in this trend-setting market by focusing on the following main topics:

Navigating experience-based consumer markets

Saturated markets and the concentration of experiences

Experience differentiation in South Korea

korea

Keeping pace in China’s accelerated market

TBA

How can NZ businesses convince customers in highly-established markets such as Japan to appreciate new products and solutions?

This workshop explores how to navigate ‘stable’ markets exemplified by Japan. We will tackle the challenge of growing a business in a market where customers are very happy with current offerings and will develop analytical lenses for understanding such markets by focusing on:

From ‘Made in Japan’ to ‘Made for Japan’
Fast followership strategies and value creation
The blurring of customer segments in Japan

Growing in Japan’s quality-conscious market

TBA

How can NZ businesses convince customers in highly-established markets such as Japan to appreciate new products and solutions?

This workshop explores how to navigate ‘stable’ markets exemplified by Japan. We will tackle the challenge of growing a business in a market where customers are very happy with current offerings and will develop analytical lenses for understanding such markets by focusing on:

From ‘Made in Japan’ to ‘Made for Japan’
Fast followership strategies and value creation
The blurring of customer segments in Japan

japan