19 June 2024

Market Readiness Programme – The Rising Star Export Workshop is scheduled to take place in New Plymouth on the 19th of June.

Join us for a workshop focusing on the growing markets of Southeast Asia. In this workshop, you’ll be able to gain expert insights from Dr. Grigorij Ljubownikow and Associate Professor Fandy Tjiptono and explore business prospects in the region.

This 3.5-hour fully funded workshop will cover various topics, including trading environments, cultural aspects, insights on in-market competition, market entry strategies, experiences of Kiwi exporters, and networking opportunities with ASEAN connections. It will therefore be helpful if you are interested in exporting to Southeast Asia, working in Southeast Asia, or learning about Southeast Asia business culture and trade incentives.

Click the link below for more information and to register.

Dr Grigorij Ljubownikow – Lecturer at the Graduate School of Management, University of Auckland

Greg has a research interest in competitive strategy with a particular focus on competitive dynamics and growth strategies. His research has been published in international journals, and he has more than ten years of university teaching experience at undergraduate and postgraduate levels. Lately, he has been teaching at the University of Auckland Business School in the Business Master’s, MBA, and Executive Education programmes. In his Strategy Capstone course, he and his students work with NZ companies to address their domestic and international strategy challenges.

 Associate Professor Fandy Tjiptono –School of Marketing and International Business at Victoria University of Wellington.

Before joining Victoria University of Wellington, Fandy worked at Monash University Malaysia and Universitas Atma Jaya Yogyakarta (Indonesia). He has more than 23 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia,

and Malaysia. His main research interests are consumer behavior and marketing practices in Southeast Asia, especially in Indonesia. His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking.