Dr. Fandy Tjiptono is a Senior Lecturer at the School of Marketing and International Business, Victoria University of Wellington (VUW). Before joining VUW, he worked at Monash University Malaysia and Universitas Atma Jaya Yogyakarta (Indonesia). He has more than 23 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia, and Malaysia.
His main research interest is consumer behavior and marketing practices in Southeast Asia, especially in Indonesia. His work has been published in respected journals in marketing including Journal of Business Ethics, Marketing Intelligence and Planning, International Journal of Consumer Studies, Internet Research, Social Responsibility Journal, Young Consumers, Journal of Promotion Management, and Asia Pacific Journal of Marketing and Logistics. He has also published several best-selling marketing and management textbooks and reference books in Bahasa Indonesia, some have been widely adopted and cited in Indonesia.
His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking. During his academic career, he has served in various leadership and administrative roles at the university, faculty and department levels.