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Market Readiness Programme

Why should you apply?

Great to get background information on the markets, channels and real-life examples of products in market
The presentations were insightful on economy, employment, demographic and culture around business
This workshop (and the presentations) has been valuable to my business. I am definitely considering launching in SEA

Indonesia Workshop

With a burgeoning population of over 267 million people and comprising more than 17,000 islands, Indonesia is a unique trade and investment destination for New Zealand companies.

This free, interactive workshop covers:

  • Indonesia’s unique position as a trade and investment destination for New Zealand companies
  • Cultural and business challenges of engaging with the market
  • The dynamics of compressed development in Indonesia and what this means for your business
  • Learning from the competition

Singapore & Malaysia workshop

This interactive workshop provides relevant insights for New Zealand businesses looking to engage with or already doing business in Singapore and Malaysia. Discover more about the exciting markets of Malaysia and Singapore and how they can serve as a hub for New Zealand businesses in Southeast Asia.

Topics of the day include:

  • Macro and business environments in Singapore and Malaysia
  • Key aspects of the cultures and ways of doing business 
  • Consumer behaviour  
  • How to identify opportunities 
  • Market entry strategies 

Vietnam Workshop

As one of Southeast Asia’s fastest growing economies, Vietnam is dynamic and bursting with potential. This workshop provides insights into the challenges and opportunities that Vietnam presents for NZ businesses.

Topics of the day include Vietnam’s macro and business environments, and the cultural challenges and competitive dynamics involved in doing business in Vietnam. Recent developments in the market and their implications for NZ businesses are also discussed.


7 July 2021


1 July 2021