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Welcome

Welcome

Industry insights

Learn about experiences and best practices from industry experts in serving visitors from different cultures to provide the best New Zealand tourism experience.

Cultural insights

Understand different cultures so you can offer a New Zealand tourism experience that is appreciated, and leads to high visitor satisfaction.

Test your skills

Take our cultural knowledge quiz to help you think about what you need to know when hosting visitors from other cultures.

Resources

Check out the resources we've developed with industry to make sure you're Culture Ready.
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A selection of Culture Ready programmes are outlined below:

Industry insights

Learn about experiences and best practices from industry experts in serving visitors from different cultures to provide the best New Zealand tourism experience.

FIND THE RIGHT CONTENT FOR YOU

Cultural insights

Understand cultures of different visitor markets to offer a New Zealand tourism experience that is appreciated, and leads to high visitor satisfaction

FIND THE RIGHT CONTENT FOR YOU

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Test Your Skills

Culture Ready

An Enhanced Visitor Experience

An Enhanced Visitor Experience

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The project was born out of a study that identified a need to provide a resource for small and medium tourism operators (SMEs) in New Zealand to improve cultural awareness and preparedness in delivering high quality New Zealand tourism experiences

The design of the project is led by Professor Neil Carr and Dr Craig Lee from the Department of Tourism, University of Otago, and Dr Wiebke Finkler from the Department of Marketing, University of Otago

Get access to all our Culture Ready resources in one place

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Want to understand more about different cultures?

Want to dive a bit deeper into cultural understanding in specific markets?

We recommend a visit to the Cultural Detective. This website offers a hands-on online training platform (paid license) focused on North Asia, South East Asia, and Latin America. 

https://www.culturaldetective.com/

Want to understand what motivates your customers?

When it comes to researching how and why different types of guests travel – head over to the EQ Toolkit developed by Destination Canada. With a comprehensive 53 pages of valuable content – you won’t be left guessing why and how you can be attracting different types of customers to your business. 

https://www.destinationcanada.com/sites/default/files/archive/206-Explorer%20Quotient%20Toolkit/toolsexplorerquotienttoolkitjul2018en.pdf

Doing business with China

Want to learn more detail about creating a successful business and managing expectations with Chinese partners?

Learn a few cultural hints to improve your business etiquette 

https://cdn2-teq.queensland.com/~/media/03c1f342cfd9445e8e9f450b9f4f952e.ashx?la=en-au&vs=1&d=20181115T160123

Manage the expectations of your Chinese visitors
Other helpful resources

Global Affairs Canada has very detailed but easy to read guides on learning the cultural nuances of people from different cultures. The content is well organised and easily searchable and can be accessed here:

https://www.international.gc.ca/cil-cai/country_insights-apercus_pays/countryinsights-apercuspays.aspx?lang=eng

Britannica provides useful country reports that cover a variety of topics about countries. These reports are updated quite regularly:

https://www.britannica.com/

Commisceo Global is a consultancy company that provides free bite-size facts about doing business with different countries, and how to engage with people from different cultures.

https://www.commisceo-global.com/

*The external links to websites provided in the resources are for general information purposes only. All links are provided in good faith. However, we take no responsibility in updating and maintaining the information on the websites.

Connect

Stay connected with the Culture Ready Programme team

Location
Department of Tourism, University of Otago
P O Box 56 Dunedin 9054
New Zealand
Contact Phone
+64 3 479 8520
Email
FACEBOOK
INSTAGRAM
TWITTER
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